How each rating is worked out

This methodology weights the clarity and enforceability of an operator's terms above everything else, because a bonus or promise is only as good as the small print governing it. Conditions that are hard to locate, or that shift depending on which page they appear on, count against the rating; conditions stated plainly alongside the offer they attach to count in its favour. Licensing status carries similar weight: whether a regulator can be verified matters more than how an operator describes itself. Where a claim cannot be checked against a source, that gap counts against the operator rather than being assumed in its favour. Presentation, site design and marketing language are weighted lightly, since they say nothing about whether a player can rely on what is promised. The result favours operators candid about restrictions over those merely persuasive about rewards.